Health and Wellness
Content Specialist
ROOT DOWN. GROW STRONG.
I provide content creation for the health and wellness industry.
Using SEO strategies, I write blogs, website content, social media posts and newsletters to help educate, inspire, and nurture relationships with readers who are looking to live their best holistic life.
My ultimate goal is to create quality content that oozes your brand, and at the same time is relatable and irresistible to your ideal client.
Full Circle.
Not only has my career path taken me for a wild ride through whitewater rivers and snow covered mountains, it's also brought me full circle!
Before I became a mom over fifteen years ago, I worked as a writer in a variety of roles such as training manual writing, freelance copy writing, and advertorial writing for newspapers.
I'm one of the few and lucky moms in this world who has had the privilege to stay at home to raise my baby girls, who are now ages 15 and 12.
When I was preggo with my first daughter, I became hyper aware of everything I was putting into my body to support my little babe. (Ok, maybe not hyper aware since I couldn’t resist buckets of Phish Food ice cream and an occasional fried cheese curd or SIX.)
I became a self-proclaimed, part-time research scientist, reading all sorts of nutrition, food and wellness books, including cookbooks and magazines, as well as watching Food Network every chance I had.
A few years later I realized that I had a true passion for cooking, health and wellness that I wanted to share and teach others. I pursued a Health Coaching Certification from the Institute for Integrative Nutrition.
For the last eight years, I have managed a part-time Health Coaching business (Baby Kale Health), educating clients of all ages, including families, about food, nutrition, cooking, lifestyle choices, body systems, and dis-ease in the body.
I’ve also taught a variety of classes including grant-based nutrition classes for preschoolers, after school cooking classes for elementary aged students, and a healthy lifestyle class for middle schoolers, as well as a variety of presentations for adult small groups and organizations.
During this time, I have received a certification in plant-based cooking from Rouxbe Online Cooking School, a level II Reiki Certification, and have started my work towards a Functional Medicine Health Coaching Certification from the School of Applied Functional Medicine, which dives deeper into finding the root cause of dis-ease in the body.
I have thoroughly enjoyed my health coaching journey, but through a full two years of a global pandemic, I went on a serious vision quest to find my true calling. During my soul search, I discovered that WRITING needs to be a part of my path as well.
This is the part where it all comes full circle!
During my soul-searching days of the pandemic, I became closer to what feels good for me…just me. It wasn’t like all the other health coaches, not what Mom and Dad wanted me to do, not what brings in the most money…but what feels good and right for me.
Just like some people in the restaurant business are meant to work Front of the House and others are strongest in the Back of the House, I realized that my strengths are rooted in the Back of the House.
I want to be able to share the importance of health and wellness with a wider audience than I am able to on my own. Therefore, I am hanging my sign on the front door:
"Writer for Hire"
I am calling all health and wellness coaches, as well as businesses in the health and wellness industry who have reached the successful point of no return!
I'm looking for clients who no longer have the time, energy or will to write fresh, knowledgeable content. You've done so much work to create a movement, a following, a community, but now you need an extra hand to help your content stay top-of-the-scroll in front of your audience.
I am here for you!
I see this as a win-win.
You (the one currently writing everything and not able to focus on what you set out to do) are able to open up space in your business to do more exciting things that you're drawn to at this point in time. Let’s just daydream for a minute:
Imagine how much time would open up if you didn’t have to write your weekly blog, but it would still magically appear every week.
How would your work life change if you didn’t have to come up with endless ideas for social media posts?
Do you have passion projects backed up/sitting on hold because you’ve had to spend all your time trying to write, which is absolutely soul-gutting for you?
Are you afraid to move forward or take next steps in your business because you’re too busy and overwhelmed as it is?
I am here for you. Writing is my strength and what I WANT to do. It makes me feel good and, not to sound cocky, but it comes pretty easy to me. Let me take all your writing tasks off your plate, so that you can get back to doing what you LOVE and what makes YOU feel good.
Who do I collaborate with as a Content Specialist?
I work with Health and Wellness Bloggers/Influencers, Health Coaches, Wellness Businesses, and Magazines that:
· Don’t have time to write consistent posts
· Don’t like to write or brainstorm ideas
· Focus on a holistic lifestyle, including healthy food and recipes, meditation, exercise, self care/self love, supplements, etc.
· Are open to collaborating
· Love to have fun with their work
· Don’t know how to use SEO
· Want more time to focus on what they LOVE to do
There are only so many hours in each day, and as we all know, some of those hours need to be dedicated to all the factors that keep us healthy, including sleep, self care, relationships, spirituality, and FUN.
If you’re feeling overwhelmed, overworked, exhausted, run down, frantic or lonely, I’m throwing you a rope or a flotation device or jumping in the water with you! I’m the lifeguard that is here to save you from drowning.
What projects can I help you with?
Writing takes time, energy, focus and creativity, which can be a huge block for Health Coaches and Business Owners that don’t have the time, energy, focus and creativity (or desire) to dedicate to the “writing hat” of their business.
I help my clients tackle all writing projects, including but not limited to:
Website content
Weekly, bi-weekly or monthly blog posts
Newsletter content
Social media posts, ideas, and organization
Content creation for marketing
Newspaper articles
Editing/Proofreading for consistent voice & messaging
There’s no project too big or too small. I have clients who I’ve collaborated with for one project, and others who I work with on a regular basis. Let’s join forces and be successful together!